TikToker Meredith Lynch is known for giving her take on celebrity brands—and Gen Z loves watching her. With her 194.2K followers, Lynch uses the Gen Z-loved platform to deep dive into celebrity brands, but her content has been getting her in hot water with some of them. Lynch currently has a full-time job in higher ed and is pursuing an MFA in creative writing, making her uber qualified to conduct research, but after looking into Rachel Zoe’s subscription box Curateur and Real Housewives‘ star Betheny Frankel’s sus trademarks, she was hit with defamation claims and forced to take down her videos. Her primarily female followers look to her content for her honest opinions on celeb brands, products, marketing, and social medias, so even though she’s lost brand deals, Lynch is dedicated to informing them. YPulse research shows that young consumers are trusting online influencers for product recommendations the most. (Glossy)
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