IKEA’s artificial intelligence tech is helping them grow their presence online. Over the summer, the furniture staple added IKEA Kreative, an AI platform that helps consumers visualize products and furniture in their own spaces, similar to their augmented reality app IKEA Place which launched in 2017. The brand’s implementation of this tech has allowed them to reach young tech-savvy consumers: “IKEA says it’s now seeing more than 40,000 active designs, more than 10,000 room scans each month. Around 20% of customers save one or more designs to re-visit later. And the average user spends more than 30 minutes on their design.” While IKEA’s physical stores have pre-designed showrooms, their online spaces are resonating more with young consumers who want to personalize their spaces. YPulse’s Shopping For The Home report data shows that 78% of Gen Z and Millennials agree: “I buy things for my home / apartment to fit into the overall design that I created.” (Digiday)
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