British rapper Krept is launching a baby skincare product.

British rapper Krept is launching a baby skincare product. YPulse has reported that skincare is booming in Western Europe, and now British rapper Krept has got into the market with Nala’s Baby, a skincare range for little ones , influenced by his own parenthood experience. YPulse’s data shows that parents are more likely to take part in different outlets of personal and self-care than non-parents, so targeting skincare for children is a clever move: it allows bonding time for families while getting children involved in the skincare boom too. (BBC)