When buying a home, Millennials are prioritizing emotional investments over financial ones. 

When buying a home, Millennials are prioritizing emotional investments over financial ones. The importance of a welcoming, comforting, and safe environment has grown for young homebuyers, which makes sense given the amount of time spent at home over the last two and a half years. In NYC, typical “trophy purchasers” are in the background as Millennials enter the real estate world with an understanding of the “intrinsic, non-monetary value of where they [choose to] live.” YPulse research shows that the majority of young consumers describe their ideal home as a place where they can relax and our No Place Like Home trend report found that 72% of 13-39-year-olds said their home was an important part of maintaining their mental health during COVID. So even as the cost of living continues to increase for Millennial homebuyers, they’re looking at more than the price of houses when it comes to building a home. (Forbes)