McDonald’s and Monster Energy are proof that investment in AR and QR codes are helping brands connect with Gen Z consumers. Reaching young people where they are most (on their phones, duh), is the first step towards young consumer growth and McDonald’s has been approaching their digital marketing in a way that’s natural to Gen Z. With augmented reality lenses on Snapchat encouraging them to make their own fast food themed content, McDonald’s has reported that 80% of their social activations currently occur on Snap. On the other hand, Monster is finding success in QR code activations. The brand’s director of global media praises the tech and says, “You never know when you’re going to catch someone at the right moment…By giving them the ability to take out their phone and engage with your brand is huge.” YPulse research shows that young consumers are most likely to scan a QR code if it were to give them a discount / coupon. (The Drum)
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