While students most often turn to TikTok for entertainment, they’re also using it to seek academic help. 

While students most often turn to TikTok for entertainment, they’re also using it to seek academic help. According to textbook company McGraw Hill, “three in four college students now look to social media, primarily TikTok and YouTube, for study help.” The #StudyTok hashtag has amassed over 6B views and videos under the #LearnOnTikTok tag have been played over 412B times. Since July, analytics company Pentos has been tracking the hashtag and noted its significant growth: “the number of videos with the hashtag has increased 15%—faster growth than the #dance, #meme, #comedy, #makeup and #storytime tags have seen in the same time period.” However, the educational side of social media is not always accurate, in fact there’s a ton of misinformation. To combat this, McGraw Hill has launched Sharpen, their own app that guides students through “textbook material using bite-sized, entertaining videos that play in rapid succession, interspersed with short quizzes that are rewarded with Duolingo-like congratulatory screens.” YPulse’s Self-Taught trend report shows that Gen Z is more likely than Millennials to say they use social media as a learning resource. (Forbes)