The future of Liquid Death is promising—and they may be expanding beyond water. 

The future of Liquid Death is promising—and they may be expanding beyond water. Since their start in 2019, the brand has been able to acquire a cult following of young consumers by making a historically boring product like water fun and interesting through their unique packaging, design elements, and merch. Liquid Death wants consumers to know they’re more than just water, they’re an entire brand. Recently, the brand partnered with Martha Stewart on a Halloween-inspired luxury candle called “Dismembered Moments” that features a matte black “severed” hand holding a can of Liquid Death. While viewers of the ad had seemingly negative reactions on how creepy and gross it was, it was the exact response the brand wanted to elicit. The brand has attractive marketing to Gen Z and Millennials and appeals to them through engaging content that they’d actually want to watch, while talking about issues they care about like sustainability. (Fast Company)