UNICEF’s classic trick-or-treat charity drive is getting a digital makeover this year. While Millennials may remember carrying UNICEF’s orange box door-to-door to collect donations for kids in need, 2022’s collections will happen via QR codes: trick-or-treaters will carry QR-coded items such as canister wrappers and color-in posters. Neighbors can then scan the codes and be connected to a portal that allows them to donate. The digital upgrade also means that trick-or-treating is not required for participation, meaning those that have aged out of the activity can still participate. With 92% of Gen Z and Millennials saying they plan to celebrate Halloween this year, UNICEF has a good chance of getting these cause-driven gens involved. Meanwhile, with Halloween becoming a social media event that’s all about aesthetics for young consumers, the organization’s spooky QR code fits into their digital-first approach to the holiday. (Bustle)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
