Grubhub and Gopuff are partnering to make quick deliveries of groceries and alcohol. The two services are set on reaching a broader range of consumers by tapping into each other’s warehouse supplies. This week, they’re kicking off their partnership in major cities and coming soon, “hundreds of Gopuff locations across the country will be available on the Grubhub Marketplace.” Users will be able to place orders from both Grubhub and Gopuff across both of their apps. Gopuff also revealed they’ll be launching “virtual concepts on Grubhub, including [their] pizza brand, The Mean Tomato, Gopuff Liquor and virtual menus for brands including Unilever.” Since the pandemic, some young consumers have been opting for food delivery apps over home-cooked meals; and because there’s so many options available to them now, working together will hopefully eliminate decision fatigue. (TechCrunch)
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