Revolve is partnering with celebrities to bring in more male customers. Revolve is set on explaining their men’s line by working with male celebrities and influencers who “appeal to all genders and have a wide variety of followers across multiple social media platforms.” The brand is currently partnering with Travis Barker’s brand Barker Wellness on CBD and skincare products. Other men’s brands Revolve has brought on include Palm Angels, Rhude, Nike, and Good Man Brand by Broncos quarterback Russell Wilson. The influencers who attended Revolve’s NYFW exhibit featured TikTokers Zack Lugo and Kio Cyr, who have millions of followers, as well as the Bachelor Nation star and podcaster Nick Viall. YPulse’s new Personal Care and Beauty Shopping report shows that more male young consumers are using skincare (57%) and makeup products (15%) compared to just last year. (Glossy)
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