Balenciaga is moving forward with resale in collaboration with Reflaunt. After successfully furthering their sustainability efforts in the realm of resale, Balenciaga is now allowing consumers to exchange their purchased items for store credit. Those interested “can drop off items at select stores, which are sent to Reflaunt to be authenticated, professionally photographed and priced. The pieces are then listed on Reflaunt’s global network.” The luxury brand is set on upping their appeal to young consumers by actively participating in the causes they care about. YPulse research shows that climate change is a top social issue Gen Z and Millennials are passionate about—and they want more fashion brands to get involved. (Vogue)
