Monopoly is telling Millennial parents that the game teaches their kids some much-needed emotional lessons. 

Monopoly is telling Millennial parents that the game teaches their kids some much-needed emotional lessons. While toy brands almost always focus on fun and family bonding in their marketing, Monopoly is taking a completely different approach in Holland. The Hasbro board game released a campaign that instead focuses on the disappointment and fury that it can trigger. In fact, the brand’s research shows that 80% of people get into arguments when playing–which they’re spinning as a teaching moment for kids. The ads show off portraits of very angry and emotional children dealing with their Monopoly frustrations, with captions like “For learning to cope with losing,” and “For dealing with a setback.” The childhood development expert the brand worked with for the effort claims, “Monopoly is actually good for emotional development.” YPulse’s Education report data shows that many young people think students should learn coping skills in school. (Famous Campaigns)