Unilever is the latest company to be hit with greenwashing accusations. Unilever’s cleaning product brand Persil released an ad in the U.K. that features claims that its products are better for the environment, including the tagline, “Tough on stains, kinder to our planet.” The U.K. Advertising Standards Authority (ASA) banned the ad on the basis of greenwashing, saying Unilever’s environmental claim was misleading and unfounded. Watchdog agencies in the U.K. are getting stricter with companies’ environmental claims, and fast fashion heavy hitters Asos, Asda, and Boohoo were also recently accused of greenwashing. (Adweek)
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