Surprisingly, Millennials represent a larger portion of the creator economy than Gen Z. According to Adobe’s “Future of Creativity” study, which surveyed ages 16 and above, over 40% of global creators are Millennials, while Gen Z only makes up for 14% of all creators. Since 2020, the creator economy has shown exponential growth and “in the U.S. alone, [it] grew by 34 million new creators (40%).” However, YPulse’s New Content Creators report data shows 13-20-year-olds are actually more likely than Millennials to create their own social media content (e.g. videos, posts, memes or gifs, etc.) for a broader audience than just friends and family. The difference is that while Millennials may be posting more, Gen Z is approaching social media with the intent of becoming an influencer. Our Celebrities and Influencers report data shows that over half of Gen Z agree with the statement: “I would like to be an online celebrity (e.g. Instagrammer, YouTuber, etc.).” (Fortune, Adobe)
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