Squarespace is encouraging the next gen of creators to build their empires. In a new campaign, the platform is highlighting three entrepreneurs who have turned their hobbies and passions into an “empire.” Make the Fashion Empire is the first ad currently showcasing the story of how a retro fashion designer uses Squarespace to run her business by selling her custom style and tips online. The next two ads will be released September 13th and 19th. As the brand emphasizes their mission to bring creative ideas to life, they are most focused on appealing to the next generation of entrepreneurs. YPulse’s Employment and Career Goals report data shows Gen Z and Millennials want jobs they are passionate about and roughly half (48%) say starting their own company is very/extremely important to them. (The Drum)
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