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Victoria Beckham’s fashion brand is receiving accolades (and criticism) for releasing its first plus-size line. 

Aug 24 2022

Victoria Beckham’s fashion brand is receiving accolades (and criticism) for releasing its first plus-size line. YPulse has been following the body-positive movement for years now, which has continued to gain momentum as Gen Z and Millennials broadcast their desire to have all shapes and sizes accepted and represented. Most recently, this movement has moved to TikTok, where body-positive content from women has been trending and the hashtags #selflove and #bodypositivity have earned billions of views. YPulse’s WE Ad/Marketing report found that 70% of young Europeans say featuring models with a range of body types would make them think positively about a brand—and it’s the top thing brands can do to make these gens view them in a positive light. While some are celebrating Beckham’s move into more inclusive fashion, others are criticizing the fact that the line only goes up to a size 18. Brands need to remember that inclusivity and diversity are a must for these gens—but that it has to be done right, too. (The Independent)