Adidas’ latest ad taps into “Main Character Energy” to celebrate the release of its new sneaker. The German brand partnered with the American artist Hebru Brantley to create the “Light Blue Sneaker,” which features some of the illustrator’s iconic characters. In the Afrofuturistic ad, titled “Ten Toes Down,” an animated superhero fights a “strange entity” that took over the city in an action-packed short video that encourages audiences to become the main character of their own epic story—while wearing the Light Blue sneaker, of course. Main Character energy has been trending among Gen Z and Millennials, who have taken the online trend IRL to prioritize their own happiness and put themselves first. Our WE Main Character Energy Trend Report found that 76% of young Europeans have had a “main character moment,” and many are open to brands using “main character” marketing in their campaigns. (Adweek)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
