BLK dating app is giving out gift cards to fund dates at Black-owned businesses. The “leading dating and lifestyle app for Black singles” reports that 69% of their users say the increases to cost of living have hurt their social and dating lives and the majority have delayed first dates because of inflation. BLK will be doling out a total of $10,000 to winners as a part of their “Break the Bank” campaign focused on financial education and weathering inflation among the Black community. The app is also partnering with networking collective The Gathering Spot to send out push notifications with “financial tips specific to the Black community,” as part of their effort to close the financial literacy gap. YPulse’s Self-Taught trend research found that Black young consumers are far more interested in learning about personal finance than other groups. (The Drum)
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