Young consumers’ staple dry shampoo brand Batiste is gearing up for Barry’s Bootcamp. Fitness brand “Barry’s, The Best Workout In The World” knows many young consumers like to freshen up their hair post workout with Batiste dry shampoo. Now, “six Batiste-themed Barry’s classes will be ‘on tour’ in major [U.S.] cities” across 47 studios. The first kicked off this week in Philadelphia and the next is happening August 16th in NYC. The dry shampoo brand says their goal is to give Barry’s attendees additional free time and allow their hair to look refreshed even after a workout. YPulse’s What Is Wellness? trend report data shows 76% of Gen Z and Millennials agree: “I’m interested in wellness / self-care advice and products for people who don’t have a perfect wellness routine.” (Beauty Packaging)
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