Instacart is appealing to young shoppers with a limited edition streetwear collection. The staple carrot in their logo is now wearable with the grocery delivery service’s capsule collection in partnership with Anwar Carrots to celebrate Instacart’s 10th anniversary. Featured pieces include a tote bag, a long-sleeve T-shirt, and a bucket hat all with neutral tones, green writing, and of course, the orange carrot symbol. The brand revealed that only 100 items from The Instacart by Anwar Carrots Collection will be sold and that “they’ll be released through the livestream shopping platform NTWRK during a live drop at 11:30 a.m. PDT on Aug. 5.” Those who order in LA (where the store is based) will have their items delivered by none other than Instacart themselves. The brand is also vowing to donate their proceeds from the collection up to $10,000 to the nonprofit Feeding America. Instacart is ultimately targeting the next gen of shoppers through the appeal of their favorite fashion trends—YPulse research shows streetwear is the number one trend Gen Z is interested in. (Adweek)
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