Gen Z’s love of customizable coffees is driving Starbucks’ record-hitting revenue. Despite recent higher prices, young consumers are not giving up their daily “Starbies” runs. It’s thanks to them “ordering Pineapple Passionfruit refreshers and Iced Shaken Espressos” that the company reported $8.2 billion in their last quarter. The brand’s unique flavor options and extremely customizable menu set them apart from other coffee chains and makes them a go-to for Gen Z. For them, taking a trip to Starbucks is more than just coffee; the Pink Drink is arguably the most posted drink on social media, and many young people pick up their friends on the way there to make it a fun, getting-out-of-the-house experience. Sometimes, the $6+ drinks are worth it if only to have a moment of joy in their day. YPulse’s new What Is Wellness? Trend Report shows Gen Z’s definition of wellness is expanding and 74% agree: “wellness can be anything that makes you feel good.” (NYT)
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