Marketing to Gen Z on TikTok is way easier than it seems—just don’t get too serious. One Gen Z high school student spoke for the entire gen when she said, “Gen Z TikTok users don’t want to be overburdened with new information and seriousness in a place where they go to laugh and be entertained.” The gen wants ads that blend in with their feed and loves when brands participate in trends, no matter how silly they may be. Being able to make young consumers laugh matters more to them than a brand working tirelessly to sell a product. Gen Z is spending more time on TikTok daily and the app’s many subcultures are the best places to look for particular types of consumers. YPulse research shows that TikTok is the number one place Gen Z sees ads that make them want to buy and the hashtag #TikTokMadeMeBuyIt proves their favorite app is also a place they enjoy sharing their finds. (The Drum)
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