We know young consumers are interested in plant-based proteins—and new research suggests investing in them is the most cost effective way to reduce emissions.

We know young consumers are interested in plant-based proteins—and new research suggests investing in them is the most cost effective way to reduce emissions. According to a Blue Horizon and Boston Consulting Group study, “Investing in plant-based food can prevent more than three times the carbon dioxide emissions than putting the same amount of money into other industrial climate mitigations.” This includes decarbonization in power plants, carbon capture facilities that make cement, as well as iron, steel, or chemicals. The study also found that 15% of global emissions come from animal product foods. The Good Food Institute reported “about $5 billion was invested into companies creating alternatives from plants, cells and through fermentation in 2021” breaking records, but an estimated $27 billion worth of infrastructure is needed by 2030. YPulse’s Sustainability report data shows 77% of Gen Z and Millennials agree that enough people changing their behavior will have a real impact on climate change and investing in the future will do more than individuals simply recycling. (Food Dive)