As some social media platforms are facing backlash (cough, cough Instagram) Twitter’s satisfaction ratings have surprisingly gone up. Despite the platform being in its own hot water this past year (i.e. Elon Musk drama and censorship concerns), Twitter users are happier now than they were a year ago. According to the American Customer Satisfaction Index, satisfaction with Twitter raised 11% from 2021 to 2022. TikTok and Tumblr were the only other two apps out of 12 that showed improvement in scores, while Instagram had the one of biggest declines and Facebook overall was at the bottom of the list. Pinterest topped the rankings with a score of 76 for user approval. That said, YPulse’s research shows that Twitter use has continued to decrease among Gen Z and Millennials, so…the majority of them aren’t actually using the app. (Fast Company)
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