Roblox is expanding their developer tools as they plan for a future that will “move beyond games into other experiences.” YPulse told you how brands are entering Roblox left and right, with fashion in the metaverse from Gucci, Forever 21, Nike, and Clarks—just to name a few—and the game is also serving host to Spotify, the NFL, and Squishmallows. Now, the platform is set on an entire system rebuild that will make their developer tool set ready “for a world where the venerable web browser [is] no longer its main delivery mechanism.” Roblox is planning on highlighting the fact that anyone, regardless whether they’re a young kid or a professional game developer can craft a game–or “virtual concerts, commerce and more creative approaches.” While the platform is avoiding the “jargon” of “web3” and “metaverse,” this move is one of many planned to make Roblox feel like “a living, breathing world.” (TechCrunch)
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