Thinx is updating their brand from “Thinx BTWN” to “Thinx Teens” in order to reach Gen Z consumers. 

Thinx is updating their brand from “Thinx BTWN” to “Thinx Teens” in order to reach Gen Z consumers. Not only will the name change attract young consumers, the brand’s prices are decreasing to as low as $16. The menstrual brand is also expanding their line of sustainable period underwear from Target to Walmart, and we know Gen Z and Millennials really like shopping at big box stores. The brand’s new campaign targets young tween girls who may be experiencing a period for the first time in hopes of getting rid of the stigma, and its director highlights the company’s new direction by saying, “it’s critical we offer our new generation of menstruators alternative period care options, including sustainable period underwear like Thinx Teens.” YPulse has told you that Gen Z is working hard to destigmatize periods, and other brands like August and Lola are adding their own twists on traditional marketing approaches for menstruation-related products. (Retail Dive)