Beauty brands hit big during Amazon’s Prime Days—and they’re looking to TikTok and “inflation-friendly” prices to reach more young consumers.

Beauty brands hit big during Amazon’s Prime Days—and they’re looking to TikTok and “inflation-friendly” prices to reach more young consumers. According to Numerator, 34% of shoppers said inflation caused them to wait for Prime Day for something they wanted to buy and 28% of Prime Day buys were health/beauty related. Brands Laneige and NuFace were among the top beauty sellers during the two-day sale. Both brands took to TikTok, “which has shown a direct correlation to Amazon sales spikes, thanks to hashtags like #TikTokMadeMeBuyIt.” NuFace’s Trinity microcurrent device, which normally retails for $339, was brought down to $217 and proved to be the brand’s best seller, “thanks to an enticing discount, influencer buzz, and search keyword bidding both on and off the platform.” Despite Lanegie being new to Amazon as of March 2022, the brand’s success has skyrocketed with their lip sleeping mask “currently the No. 2 best seller on all of Amazon for beauty.” YPulse’s Personal Care and Beauty Shopping report data shows 41% of Gen Z and Millennials shop online general retailers like Amazon for their beauty products and 34% are most likely to buy a product based on online reviews. (Glossy)