Experience is key to getting Millennial families to dine out with their kids. NPD Group reports that restaurant traffic from households with kids under 12-years-old was down 8-9% in April, a potential side-effect of inflation. To bring Millennial parents in, kid-friendly menus and activities are a given, but one-of-a-kind experiences can be the real draw. IHOP’s new limited-time Minions menu is one example, with dine-in only promotions aimed at Millennial parents and new menu items (like Ba-Ba-Banana Pudding Pancakes) that appeal to their little Minion fans. Of course, Millennial parents also want “tech-driven solutions that take the stress out of their visits,” and “restaurant brands that are committed to causes and support their communities.” (NRN)
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