Marriott’s Moxy Hotels are offering Gen Z and Millennials an immersive AR experience, starting in Asia Pacific. Moxy is planning on targeting young travelers who are familiar with augmented reality and want to gamify their trips. In the hotel’s “Moxy Universe, Play Beyond” campaign, guests are invited to break boundaries and travel through multiple dimensions that intertwine the hotel experience with a virtual world. In anticipation of their visit, guests will have the opportunity to create their own personalized avatar then use their smartphones to scan a QR code at check-in that unlocks digital challenges, urging them to explore what the hotel has to offer. Moxy Hotels recognize that recent research suggests Gen Z and Millennials value travel that doesn’t “cost a lot of money but do[es] provide a truly memorable moment or experience.” YPulse predicted the gamification of entertainment, and our research shows almost half (48%) of 13-39-year-olds are knowledgeable about AR experiences. (Marketing Dive)
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