Fast fashion is invading thrift stores—and young consumers are being forced to rethink sustainability. Gen Z and Millennials are grappling with the fashion industry’s wasteful nature and eco-conscious consumers have been looking to thrift stores to help the environment. By choosing second-hand clothing that is high quality, young consumers are able to shop less frequently and repurpose items that in turn keeps them out of landfills. However, fast fashion items from retailers like Shein, Zara, and H&M are infiltrating thrift stores, making it more difficult for seasoned thrifters to find the items they are typically accustomed to. Trending clothes are constantly being replaced and all those #SheinHauls have to go somewhere, making the cheap fabrics almost an invasive species to thrift stores that used to house clothes with sustainable fibers like 100% cotton. YPulse’s Fits for the Feed trend report data shows 53% of young consumers wear trendy clothes for social media posts, making fast access to trends irresistible but outfit rewears less appealing. (TriplePundit)
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