Quirk is a finance app specifically designed for Gen Z. YPulse’s Fintech report data shows 53% of Gen Z prefer to use an app to track their finances, and Quirk is uniquely helping the gen through a series of personality tests. Based on psychology’s “big five,” the app is using personality traits to better understand their users: “Combined with Quirk’s understanding of the user’s financial situation via Open Banking, each customer enjoys educational support, budgeting and planning tools, and actionable financial guidance.” Quirk is going beyond simply banking and investing, teaching young people what to specifically do with their money for their personal life situations. The company recognized there’s no “one size fits all” answer when it comes to finances and everyone comes from a different background leading them to have different financial goals that align with their environments/lifestyle. (Finextra)
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