Millennial parents are turning on the captions for their kids’ content. According to a survey of parents with kids 5-15-years-old (a.k.a. Millennial parents) in the U.S. and U.K., the majority of children in the U.S. watch content with subtitles or closed captions all or most of the time, and half of kids in both countries need subtitles to enjoy the content they are watching. According to one expert, “Subtitles add an increased dimension of understanding to viewing—giving a wider perspective, a divergence of input helps the children make deeper meaning.” Watching content with closed captions can reportedly improve literacy, vocabulary, and the speed of reading. For kids’ media brands, the widespread use of closed captions should be a sign to improve accuracy and make sure subtitles are available for all programs. (Kidscreen)
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