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Young singles are tired of swiping on dating apps and some are reverting back to matchmaking.

Jul 07 2022

Young singles are tired of swiping on dating apps and some are reverting back to matchmaking. Traditional matchmaking services have been around forever and are a large part of many cultures, but their services often come with staggering prices, causing young people to count on dating apps. However, there is a feeling that apps like Tinder aren’t providing long-lasting relationships and only fueling hook-up culture. One app is trying to blend traditional matchmaking practices along with the convenience of an app. Namely, Lox Club, which is a members-only dating app that charges $96 for a year and sets up their users with professional matchmakers. Their goal was to rebrand the idea of the matchmaking business to feel more “like a friend helping you find dates.” YPulse’s dating and relationships behavioral report data shows 53% of 13-39-year-olds are using dating apps to find new friends and they’re not as interested in serious relationships after burnout from “swiper fatigue.” (CNBC)