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#GentleMinions are taking over TikTok, making the Minions movie a hit—and getting arrested?

Jul 07 2022

#GentleMinions are taking over TikTok, making the Minions movie a hit—and getting arrested? Large groups of young moviegoers (typically male) are gearing up in suits, donning all black shades, and briefcases to theaters to see the new Minions: The Rise of Gru film. Going all-in on ironic fandom, Gen Z is taking to their favorite social media app to post videos of themselves lining up outside cinemas in their suits and posing with bananas, but some are taking the trend too far. #GentleMinions has over 23 million views on TikTok and some of the top watched videos are of rowdy and disruptive teens clapping and cheering throughout the movie (one group even started a mosh pit in front of the screen and police arrived to make arrests). Theaters are not happy and some are posting signs outside their doors claiming that if any groups of #GentleMinions show up in formal attire, they will not be permitted inside. But the trend has boosted box office sales significantly and Universal Pictures tweeted a thank you to their young fans saying, “we see you and we love you.” YPulse research shows Minions: The Rise of Gru is one of the top ten movies Gen Z was most excited to see this summer and this trend is exponentially adding to the hype. (Washington Post)