London-based startup Zeed wants to get younger generations to invest with a TikTok-like platform. YPulse’s WE Personal Finance & Services Report found that 74% of 13-39-year-olds are interested in learning how to improve their financial situation, and that social media is the top financial tool / resource they’ve used for advice. Indeed, “finfluencers” have risen in popularity on TikTok and other social media platforms, and fintech brands themselves have started creating educational content about financial literacy and investing on these apps. But citing misinformation on social sites, Zeed is aiming to legitimize this short-form video content by creating a platform that boasts verified creators and fact-checked videos, which will appear alongside its more traditional stock trading service. YPulse’s recent WE Fintech report shows that Gen Z is increasingly becoming financially independent, and while they want to start investing, knowledge is a barrier to entry—and one that brands can help them overcome. (UKTN)
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