Gut health soda brand Poppi is hoping to attract Gen Z and Millennial consumers this summer. Poppi has been amping up their TikTok and Instagram ad coverage, which makes sense as those are the two platforms where gut health and wellness trends seem to trend the most. Now, the brand is relying on influencers to reach young consumers and using 80% of their campaign budget on influencer marketing. Poppi is tapping creators such as Larray, the Gen Z-loved YouTuber; Angel Merino, celebrity makeup artist and beauty guru; Brigette Pheloung, TikTok star, and Makayla London, fashion model/TikTok star. YPulse reported how influencer-backed brands are more popular than ever and our celebrities and influencers behavioral report found that food collaborations are the number one type of influencer/celebrity partnership young people want to see. (Digiday)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
