Honda is entering the metaverse with a new Hondaverse experience on Fortnite. Streamers on Twitch will be able to compete via immersive Fortnite maps and their new Honda Parkour World, “which is built around the 2023 Honda HR-V and allows streamers and players to test their abilities through virtual parkour runs and trivia questions.” With the help of creator SypherPK, a three episode livestream will include challenges that allow fans to win prizes. Honda is hoping to boost their sales after a bout of decline. YPulse has been tracking the many brands entering the metaverse who are providing gamers with interactive experiences and our trend research shows 92% of virtual world gamers say that their virtual world influences their life in the physical world. (Marketing Dive)
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