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Baby-led weaning has taken off big with Millennial parents, and Solid Starts is teaching them how it’s done.

Jun 30 2022

Baby-led weaning has taken off big with Millennial parents, and Solid Starts is teaching them how it’s done. Goodbye, mushy peas. Millennials are embracing the idea of baby-led weaning, or #BLW, which teaches that instead of parents spoon-feeding purees and mush to little ones, babies can start eating small finger foods themselves around six months. Of course, the popularity of this approach (which can be confusing for older gens) has flourished online thanks to Instagram accounts like @SolidStarts. Run by momfluencer Jennifer Best, the account, which has over 1.6 million followers, posts content to help parents understand what foods they can start feeding their babies, how to skip the purees, and inspirational videos of tiny tots nomming on real meals. But it’s also a business, with the Solid Start website and app providing guides and courses, a digital cookbook, and access to an exhaustive database of food information. Thanks to proponents of this “baby feeding revolution,” the #BLM movement is continuing to grow as Millennial parents question the norms of baby rearing and figure out what works for them. (Romper)