T-Pain and Alka-Seltzer are teaming up to help young consumers with their hangovers. YPulse recently reported how food and bev brands are updating the traditional jingle with the help of hot musicians and 91-year-old antacid brand Alka-Seltzer is trying to reach Gen Z and Millennials in order to revamp their “plop, plop, fizz, fizz” jingle with a classic autotune twist only T-Pain can achieve. Now available at one of young consumers’ favorite big box retailers Target and drug stores CVS and Rite Aid, Alka-Seltzer Hangover Relief is designed with young party-goers in mind. T-Pain is tying the remix into a new TikTok dance challenge, and the brand is tapping his 2.9 million followers to jump in on it. (Marketing Dive)
