Gen Z is loving meme accounts, “soothing” videos, and relatable content on YouTube. YPulse research shows that Gen Z is spending an increasing amount of time on social media watching short-form videos and our WE hobbies and passions data shows that 40% of European Gen Z is watching YouTube in their free time, making it their No. 3 top pastime. Now, according to global surveys from YouTube, this gen is seeking content that aligns with their personal interests: 63% follow meme accounts and 83% enjoy watching relaxing videos like ASMR or meditation aids. The platform is also prioritizing their “multiformat creators,” making sure they’ll be featured in their VidCon events, highlighting the fact that Gen Z is interested in relatable content and creators that use “single channels to incorporate long-form, short-form, and live content.” (Tubefilter)
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