Lowe’s is going all-in on their metaverse presence—creating digital assets for builders and offering limited edition NFTs.

Lowe’s is going all-in on their metaverse presence—creating digital assets for builders and offering limited edition NFTs. Following the boom in home improvement over the pandemic, Lowe’s recently saw a 3% decrease in their Q1 2022 sales, suggesting the trend is slowing down. Now, the retailer is hoping to reach young consumers through the metaverse in an effort to help consumers better visualize their spaces. Lowe’s is amping up their new metaverse hub Lowe’s Open Builder by “creating more than 500 free 3D digital assets for customers to download.” The digital assets range from light fixtures to bathroom accessories (and all things in between) and can be used to build virtual homes or contribute to other virtual communities. For Decentraland users, Lowe’s is planning to offer the first thousand consumers a wearable NFT collection until July 20th. YPulse research shows older Millennials are making more purchases of limited edition products (45%) compared to Gen Z (35%) and they’re also the ones making home purchases and improvements. (Marketing Dive)