Over a million music streaming subscriptions in the U.K. have been canceled in the last quarter. In 2021, YPulse’s WE Music survey found that 44% of 13-39-year-olds in the region use streaming services to listen to music, but that number may be dropping. According to Kantar research, music streamers including Apple Music, Spotify, and Amazon Music have lost a million subscribers, and “younger consumers in the UK have dropped from 57% to 53.5% year on year.” While saving money is one big motivator, among younger users reasons for canceling also include technical difficulties and limited music selection. (iLounge)
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