Ice cream brand Little Moons is capitalizing on their viral success with an interactive in-person activation.

Ice cream brand Little Moons is capitalizing on their viral success with an interactive in-person activation. The brand took the U.K. by storm during the pandemic, leaving shelves empty as they went viral on TikTok, with many unable to try the mochi-covered ice cream sensation as sales went up 700% in Tesco alone. They continued to use their platform and presence on @littlemoonsmochi, keeping their popularity alive through social media marketing—and of course new flavors and merchandise. But this week they took to the streets of London with an interactive billboard to offer people free samples, merch, and even cinema tickets—if you won a game of rock-paper-scissors first. The effort was a huge success for the brand with fans lining up to play and 20,000 people participating. According to the brand, “The public could do with a little lift right now, and there’s no better lift than being unexpectedly handed some Little Moons as you go about your day.” (Campaign UK, The Drum)