“Tarot with YouTube” is celebrating “the tarot card community” on the site with card readings from users’ favorite creators. YouTube reports that the tarot community has grown significantly on the platform and the number of “videos with ‘tarot’ in the title were viewed more than 250 million times in the U.S.” in 2021. In recognition of its popularity, YouTube is tapping some of Gen Z and Millennials’ most loved creators to feature as the face of the cards. Lavendaire, Vanessa Somuayina, and Ediyasmr will read cards from a custom deck and guide users through love, wellness, or fortune and feature Safiya Nygaard and Larray, and even celebrities like the K-pop stars of BLACKPINK. Targeting mystical communities has the potential to reach a broader audience as young consumers’ interest in the supernatural increases. YPulse’s Religion and Spirituality Report data shows 21% of Gen Z and Millennials have participated in tarot card readings. (SocialMediaToday, Tubefilter)
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