Snap is introducing dynamic travel ads after learning the app’s Gen Z and Millennial users are more likely to travel than users of other platforms.

Snap is introducing dynamic travel ads after learning the app’s Gen Z and Millennial users are more likely to travel than users of other platforms.After reviewing company intel, Snapchat found that 76% of their U.S. users “are making plans to or already have returned to their pre-pandemic behaviors” and 37% of Gen Z and Millennials are more likely to book travel after seeing an ad. Snap also reports that over 200 million Snapchatters are using Snap Maps monthly, “with over 70% doing so because they enjoy seeing where their friends are and what they are doing.” By implementing dynamic travel ads, brands will benefit from advanced audience targeting and locally relevant campaign delivery for airlines, hotels, online travel agencies, and tours based on popularity. Brands like Booking.com and Etihad Airways have used dynamic travel ads on the app to boost ad spend returns and lower costs through advanced targeting. YPulse’s most recent Social Media Monitor Report shows 45% of Gen Z post content, comment, or send messages on Snapchat at least once a week, and we told you how brands are tapping into Snapchat’s massive growth. (Adweek)