The majority of Gen Z are in support of a meat tax and looking for more plant-based options. Gen Z and Millennials have been fueling the plant-based movement and according to a survey by Veylinx, 62% of Gen Z would “support a 10% levy on meat, to reduce consumption” compared to 37% of respondents overall, and 87% of the younger consumers “could be convinced to buy more meat-free products.” But how products are labeled matters, with the term “meatless” most likely to increase demand, and “vegan” the least appealing. YPulse’s Cooking and Diets Report data shows 44% of 13-39-year-olds drink plant-based beverages and/or eat plant-based meat regularly, while 27% don’t but are interested. ” (Green Queen)
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