Four of the U.K.’s leading supermarkets are launching the industry’s first standardized environmental label.

Four of the U.K.’s leading supermarkets are launching the industry’s first standardized environmental label. Though the exact format of the label is not yet set, Co-op, Morrisons, Sainsbury’s, and Tesco are working on a prototype that will combine an eco-scoring system with color-coded elements that will factor in a product’s impact on climate change, land use, water use, and water quality. The label will also be standardized, so consumers can easily compare products across supermarkets. The label represents a major step forward in the push for transparency around the eco-impact of grocery products, which is something young consumers have wanted for a while. YPulse’s WE sustainability research found that the majority of young Europeans are concerned about climate change and have changed some behavior to help fight it, including buying eco-friendly products. Meanwhile, the majority also say brands have a responsibility to fight climate change, and can do so by creating more eco-friendly products and packaging. (The Grocer)