American Girl is launching a new podcast network to target Millennial parents and their kids. YPulse’s recent TV and Entertainment report found the majority of Millennial parents listen to podcasts—and we told you about all the kid-friendly podcasts that have been emerging in recent years. Now, the Mattel-owned brand is partnering with Talk to Jess and Cloud10 Media to launch the American Girl Podcast Network, which will launch three original shows this summer. American Girl 10-Minute Mysteries will be scripted and adapted from the brand’s published content, while American Girl Fan Club and The Smart Girls Podcast are nonfiction podcasts featuring “a mix of guest interviews, real-life advice, and behind-the-scenes exclusives.” (AdAge)
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