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The salon industry is taking steps to become more inclusive by focusing on textured hairstyles. 

May 17 2022

The salon industry is taking steps to become more inclusive by focusing on textured hairstyles. According to Nielsen’s 2021 multicultural beauty report, 41% of Black women indicated that COVID salon closures forced them to change their hair styling and maintenance regiments, while Tresemmé’s hair bias report shows that 63% of White stylists felt like it is fair to charge extra to style textured, coily, or kinky hair compared to 46% of Black stylists. Meanwhile, people with textured hair, especially Black women, have been denied service at upscale salons because their hair was perceived as “too difficult to style.” While the beauty industry has included textured hair more in marketing, advertising, and product offerings, thanks to organizations like 15 Percent Pledge, the salon environment for all hair types hasn’t been “part of the picture.” But some are taking steps to be. Last summer, Louisiana became the first state to include textured hair care styling in its cosmetology board’s graduation requirements, while Tresemmé announced last month that it is developing a textured hair styling certification program for new and experienced stylists to receive training for textured hair. (Glossy)