Unilever is going to stop marketing its food and beverage brands to children under the age of 16. 

Unilever is going to stop marketing its food and beverage brands to children under the age of 16. The consumer goods company made the announcement that they will stop the marketing across both traditional media and social media. In addition, they will not be collecting or storing data on kids under 16 and will not work with influencers or celebrities who are under the age of 16, or usually appeal to children under the age of 16. In 2020, Unilever announced it would stop advertising food and drink to children under the age of 12 in traditional media, and under the age of 13 via social media channels. According to the company’s president: “By making these changes, our goal is to continue to reduce children’s exposure to advertising from the food and beverage industry, and instead support parents to select appropriate treats, to be enjoyed from time to time.” In most countries, the food and beverage industry restricts marketing to children under 13-years-old. (Campaign, The Drum)